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Kevin C. Whelan

Marketing Strategy Advisor and Mentor

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March 6, 2021

The marketing voyage has no one set course

The job of the ship captain is to chart the straightest course possible to a desired destination.

But unlike steering a ship, marketing has no one set course. The waters and routes are always different.

The best you can do is keep the bow pointed eastward and adjust along the way until you find your destination.

When applying yourself to whatever marketing challenge you face, remember to keep your eyes on the destination and you’ll get there eventually.

Filed Under: All Audiences, Marketing Consultants

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