If you are wondering whether your consulting practice is niched down enough, it probably isn’t. 🙂
But seriously, here are six signs to look for:
1. Your content feels like it was tailor-written for your ideal clients.
Ever land on a website where it feels like every headline, blog post, and resource was written for you?
That’s how your content should feel to your prospects
2. Your services feel custom-made for your ideal prospect’s situation.
The world is looking for personalization and perfect-fit solutions.
They’ll settle for less, but only if a better option isn’t available.
Be the obvious option.
3. Your ideas are uniquely specific and nearly impossible to find elsewhere.
There are no original ideas left.
But there are *contextualized* ideas that are specific to an audience, making them feel uniquely relevant.
Be the translator.
4. Your “competition” feels like a more generalized, watered-down version of you.
You want to find a way to position yourself as the “only” one doing precisely what you do.
Find your unique angle such that everyone else is the generalist relative to you.
5. People think of you as the “XYZ person” and refer others to you regularly.
You should hear people saying, “You need to speak to this person” or “I saw this and thought of you” when it comes to your area of focus.
That’s how you know you’re positioned well in people’s minds.
6. You close most of your deals because frankly, you’re by far the most practical choice.
If people are comparing you to others or choosing other alternatives more than they choose you, it might be a sign you’re too broadly positioned.
Have little to no competition.
You don’t need to have all of these signals to be a successful consultant.
But if you’re not seeing any of them, it could be time to niche smaller.