I’ve always been mildly skeptical of Simon Sinek’s “Start With Why” thinking when it comes to customer attraction.
I don’t really care why Jeff Bezos started Amazon. Or why my dentist chose his profession. Or why my accountant does her work.
And then one day I saw this sign. Even though this little pathway “store” was “closed”, it definitely made me feel warmer about the idea of buying from them had they been open.
Does sharing your “why” matter? I’m not sure. But it probably doesn’t hurt.
The real question is, do you have a good why for the work you do?
And if not, are you doing what you should be doing?