Our ancestors ate what they had to in order to survive.
But as food became more abundant, they could afford to be more choosy.
They stopped wasting their energy looking for dangerous or difficult food sources.
They ate the more nutritional food they could collect more easily. The chose the stuff that tasted best.
It’s the same with specialization in your business.
In the beginning, you might not want to be too niche. Especially if you don’t have enough on your plate to sustain you.
Niching takes time and you need to stay in business long enough to gain traction.
Which means you might want to stay a little broader and take on any business you can at first.
Chances are, it won’t be the best business out there. But it will keep you in the game.
Over time, you’ll find the patterns. You’ll see where your biggest opportunities are. You’ll notice what you do best.
Around then, you can start to tighten up your positioning. Maybe you only work with a handful of industries. Or a broader section of companies.
You start to become more selective. You begin to focus on your advantages.
You’re not married to that focus, but it is efficient and enjoyable to live there. It’s also highly profitable once you get momentum.
Do what you need to to survive, but keep looking for your strengths, interests, advantages and opportunities. Double down on them when you find them.
Eventually, you’ll have more than you can handle.