• Skip to primary navigation
  • Skip to main content

Marketing Advisor, Mentor, & Educator

Kevin C. Whelan

Subscribe
  • About
  • Blog
  • Products
    • Advisor Operating System
    • Selling Custom Engagements
    • Productize Your Consulting
  • Services
    • Mentoring
    • Consulting
    • Pick My Brain
  • Membership

April 14, 2021

How to get traction in a new niche

If you want to get traction in a new niche, the best thing you can do is create and publish content.

Lots of it.

Producing content helps you:
  1. Clarify your thoughts on the niche you’re entering
  2. Figure out where you feel most strongly about
  3. Increase the likelihood of someone finding you via increased “surface area“
  4. Build a reputation for being credible and committed to the industry
  5. Show people how you think and what you know
  6. Build an audience of people you are seeking to serve

… all of which leads to more opportunities from people who need what you know

With any luck (and perhaps a few relationships to help along the way), you’ll notice traction and see early signs of life.

If you keep going, you’ll eventually establish yourself with a unique point of view that people will be willing to pay for.

Keep showing up and create lots of content until things begin to click.

Then work your hardest to get it in front of the people who want your point of view.

P.S. Like this post? Subscribe to receive my best ideas on how to build and run a marketing practice you love. ❤️

Note: I send emails nearly every day. I'll never send you spam. Unsubscribe at any time.

PREVIOUS ARTICLEWhy you should be selective about who you work with
NEXT ARTICLEHow to know if your idea will work

More:  Consulting · Podcast · Twitter · Contact

Member Login

Copyright © 2023 · Kevin C. Whelan · All prices in USD.