Imagine your prospective clients are aiming for a target in the distance with a bow and arrow.
One target is the size of a house, the other is the size of a penny.
Which one are they more likely to hit?
The one with the biggest surface area, of course.
And it’s the same with your marketing. The more of it you do, the larger your “surface area” becomes and the easier it is for your clients to find you.
Yes, you want the highest quality possible at every touch point. But it doesn’t need to be perfect for it to be effective.
When given the choice, I’d rather a large dartboard with low points than a single bullseye that nobody can hit.
Make your target big enough, then optimize for higher points per square inch.
P.S. Do your like this content? Check out my audio mentorship and community for marketing consultants here: mindshare.fm.