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Kevin C. Whelan

Marketing Strategy Advisor and Mentor

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November 22, 2020

Being too busy is not only risky, it’s unethical

You can’t be a world-class consultant if you’re too busy.

When you’re too busy, your work suffers. Your communication suffers. You drop balls and make mistakes.

You run out of energy. You burn out. You become unhappy, no matter how much money you make.

Slowly, your clients start to attrition. You don’t get testimonials nor referrals. Your case studies are weak. Or worse, you don’t have them.

To be a world-class consultant, you need to build in time to sharpen the saw.

To learn, practice, and improve your skills. To market yourself and work on your business—not just your clients’.

Give yourself time to actually think. Because that’s what your clients are paying for.

They want you to apply your mind to their situation so you can actually help them get results. It’s unethical to do otherwise.

In many cases, they would rather pay you even more if it meant having more of your time, energy, and attention applied to their situation.

Yes, it’s hard to say no to opportunities, but think of it as an investment in being world-class.

Your clients deserve it and so do you. And the best part is, it will pay off more in the long run.

Filed Under: Marketing Consultants

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