If you’re even reasonably busy, you should be discerning about who you work with.
Because a single poor-fit client can spoil your entire focus (and mental well-being). They can even cost you your best clients.
What do poor-fit clients look like?
Well, they tend to require more of your time, don’t pay when they’re supposed to, don’t respond in a timely manner, never even think of referring you to someone else, don’t implement your advice, don’t show up on time, and generally don’t get the same results as good fit clients.
And that means no case studies, no business growth, no job satisfaction—and all kinds of other costly downsides.
Whether you’re actively working with someone or evaluating an opportunity, remember that the choice is first and foremost yours to make about whether to work with them or not.
Sometimes, gut instinct is enough. You will always get a sense when things are right or not.
But just to be sure, it helps to pay attention to any early warning signs. When there’s one or two red flags, there’s usually a lot more under the surface and more to come.
Be selective about who you choose to work with—both new and current clients alike.
Thank me later.