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Kevin C. Whelan

Marketing Strategy Advisor and Mentor

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September 22, 2021

Are you consuming or creating?

Some days, when I don’t have a lot of calls in my calendar, I find myself consuming a lot of content.

Some of it is useful, like a good course, article, book, or podcast. But a lot of it is mindless email checking and flipping through social media.

What I’m really doing in the latter case especially is procrastinating.

Instead of creating something—whether it be an update to my methodology, training, writing, podcasting, or creating a new offer—I’m easing the discomfort of creation by consuming.

One way or another, if you want to succeed as a consultant, you need to create. A lot.

The first part of achieving that is is being aware when you slip into fear-based consumption.

Are you mostly creating or consuming today?

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