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One of the questions they asked was, “What I’m bullish on?”
The best answer I could give was the thing I’m building—and why I think it’s so useful:
I’m bullish on a hybrid consulting business model that combines 1:1 advice with access to additional resources, training, and community—for a reasonable cost.
The most impactful investments I’ve made in my business have been investing in coaches and education. But they’re often super expensive and not easy to sustain financially.
So, I’ve been trying to build my membership around asynchronous 1:1 advice (i.e. Slack audio/text DMs), live group calls, community, and a library of content and resources. Or for the self-learners with a lower budget, providing access to training and community for more independent learning.
I think this hybrid model provides the most leverage to the consultant (i.e. me in this case but also anyone who wants to do it) while simultaneously providing personalized advice, creating the most value to clients in a cost-effective way.
This is the future of consulting/coaching/advising as I see it: personalized advice WITH templates, training, live group calls, and peer support.
Take any part away and it’s less valuable.
Group coaching has its challenges. You can only go so deep, and it can sometimes feel impersonal.
Private coaching is expensive and hard to sustain long enough to get the results you want (aside from a new strategic direction, plan, and ideally a few wins).
And while self-learning can be extremely valuable, especially when participating in a community with other people doing similar things, it can be hard to follow through on the implementation. And it’s easy to become overwhelmed.
Mindshare aims to combine all of these things—without the expensive price tag that comes with any kind of 1:1 advice or high-ticket training.
I’m closing the doors tonight for a little while to keep up with my current workload and further invest in the membership.
If you wanted to get in, now’s your chance.