As marketing practitioners, we often lean towards selling our process. It’s the way we approach our client work, so it feels important for us to talk about it.
But if you’ve bought anything lately and encountered someone selling their approach to the way they work, you’ll quickly realize how little you care about it.
What you care about most is the outcome.
But what they really care about is the system you’ll create for them.
If I go to buy a Tesla, I don’t care how they make it. I mean, I do, but not really.
I care more about how the car I’m going to drive works. All the things it will do and how I will be able to use it.
Systems have a place. But instead of selling your methodology, focus more on the marketing system you’ll make for your clients.
Everybody loves a good marketing engine that creates results for their business.
Sell that, not how you make the system.