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Kevin C. Whelan

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November 17, 2020

The systematic approach

SpaceX successfully launched a rocket on Monday with four astronauts aboard. 

And while I’m no space expert, I imagine they followed a series of systems and processes to do it.

No doubt, the system would include a series of countless checklists performed by countless professionals, developed through years of scientific breakthroughs and iterative refinements.

Sounds simple, right? Of course it isn’t. But the idea that you can reduce even the most complex feats down to a system is simple enough to understand—at least in theory.

If you can send a rocket to space using systems and checklists, what’s stopping you from creating a simple system for your own marketing program?

Or, better yet, turning what you do into a proven system you can use from one client to the next that gets results with reasonable predictability?

If they can send rockets to space with a checklist, I’m pretty sure you can create systems for yourself and your clients.

And I’m pretty sure you can refine that system and master it in less time than you think.

The question is, are you doing it?

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