• Skip to primary navigation
  • Skip to main content

Marketing Advisor, Mentor, & Educator

Kevin C. Whelan

Subscribe
  • About
  • Mentorship
    • 1:1 Mentorship
    • Membership
    • Strategy Call
  • Products
    • Workshop: Productized Advisory Services
    • Advisor OS
    • How to Sell Advice
  • Blog

February 9, 2022

Brand vs. performance marketing

There’s a lot of talk about brand vs. performance marketing.

In my view, all marketing is performance marketing. If brand helps you increase performance, it’s a good tool to use.

If you’re not concerned with nor able to track performance, you’re not doing marketing.

You’re doing art.

P.S. Like this post? Subscribe to receive my best ideas on how to build and run a marketing practice you love. ❤️

Note: I send emails nearly every day. I'll never send you spam. Unsubscribe at any time.

PREVIOUS ARTICLEBe a co-buyer with your prospects
NEXT ARTICLEYou can survive without a niche

More:  Consulting · Podcast · Twitter · Contact

Member Login

Copyright © 2023 · Kevin C. Whelan · All prices in USD.