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Kevin C. Whelan

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March 2, 2023

The highest leverage thing you can do in your freelance or consulting practice (#202)

The other day, I replied to a Twitter friend’s (@RodBurkert) open question:

My question: What is the ‘right next best thing’ you should do to create the biggest leverage and productivity boost for your practice?

I replied with the following:

Taking the expertise in your head and putting it into writing/audio/video, then organizing it into a system or framework so others can learn from you without having to repeat yourself forever.

But then I wanted to expand on this idea further since it’s core to everything I teach.

That’s what this episode is about: how to take your expertise out of your head so you can deploy it without having to repeat yourself forever.

Listen here or subscribe via your podcast player.

—kw

P.S. Got a burning question about your business? Reply to any of my emails and I’ll answer it either directly or via one of these Mindshare Radio episodes.

P.S. Like this post? Subscribe to receive my best ideas on how to build and run a marketing practice you love. ❤️

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