General feedback is hard to give and usually isn’t helpful to receive.
That’s why when people ask me for general feedback on something, I try to probe deeper into their specific questions and what they are trying to accomplish before giving a response.
Am I critiquing the design? The language? The content? The order of things? The idea itself? Where do I even begin?
It’s impossible to know where to draw the line with general feedback. Sure, you have ideas, but where do you begin? Where do you end?
So if you want good feedback on something, ask specific questions. Show where your head is at. List where you’re unsure or need extra attention.
And if you’re in the advisor seat, take pause before giving general feedback. It will be laborious for you and it often won’t give people the answers they really need.
There will still be general feedback given with a specific lens applied. But at least it will be easier to deliver and more valuable to receive.