One of my favourite marketing podcasts has just started a new (11th) season. It’s called Under the Influence.
It features marketing stories about companies, typically told through the lens of a specific form of marketing, such as bottle caps, trading cards, online reviews, and a wide range of other niche topics.
It’s definitely worth adding to your podcast player.
The host is Terry O’Rielly, a former copywriter and radio ad producer who has been in the business for decades. His stories, style, and lessons are highly engaging and each episode is a joy to listen to.
He also wrote a great book, which is a must-read (or listen, as I like to do). It’s called This I Know. It’s highly strategic, funny, and gets your wheels turning every time you read it.
The audio format is narrated by him and it’s excellent for the same reasons as the podcast. If you like audio, that’s the one to get.