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Kevin C. Whelan

Marketing Strategy Advisor and Mentor

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April 24, 2022

How does your brain work?

There’s a good chance you’re super strong in some areas and mediocre or worse in most others.

You can usually tell because you LOVE doing some kinds of work and procrastinate and feel exhausted after doing other things.

Another way to tell what you’re naturally skilled at or interested in is by paying attention to the content you like to consume.

Do you like learning step-by-step processes or do you prefer the learn big ideas that shift how you work more broadly?

It might indicate where your sweet spot is—either as a tactician, strategist, or somewhere in between.

The more you can tap into your natural gifts—and remove what you’re not meant to do—the more successful you will be and the better you will feel.

Be ruthless.

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PREVIOUS ARTICLEThree core ways to monetize your expertise
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