Sometimes, the best places to look for a niche is within the sub-cultures you belong to.
Specifically, look in the areas in which you are a superconsumer.
What do you buy the most? Where are you price insensitive? What content do you consume the most?
I believe you can be successful in almost any industry. And if true, why not choose one you care a lot about?
Love books? Work with authors or book stores!
Love motorcycles? Work with parts dealers, mechanics, or motorcycle magazines!
Love crypto? Find a way to serve people in that industry!
I’m not saying this is the only way to pick a niche, nor the best way. But it is a way. And a good one.
It’s how I ended up starting this daily newsletter 389 days ago and building a coaching business and community around it.
I constantly listen to business and marketing podcasts, buy courses, hire coaches—you name it.
You could say I’m a superconsumer of business and marketing “stuff”.
I love learning and applying new ideas in this space, particularly as it intersects with selling advisory products and services.
Hence, I got into this business.
The only way you will be great at what you do is if you stick with it long enough to be an expert. To practice, learn, and apply yourself.
And that requires your time and energy. A lot of it.
You can’t be great at what you do if you burn out first. Loving what you do and the people you work with can everything else easier and better.
If you’re lost, look inward. It’s not the only way, but it’s as good a way as any.
P.S. Listen to this section of a Tim Ferris podcast episode. A couple years ago, it helped trigger my thinking and ultimately led me down this path as an advisor to other marketing consultants. I hope it does helps you, too.