• Skip to primary navigation
  • Skip to main content

Marketing Advisor, Mentor, & Educator

Kevin C. Whelan

Subscribe
  • About
  • Blog
  • Products
    • Advisor Operating System
    • Selling Custom Engagements
    • Productize Your Consulting
  • Services
    • Mentoring
    • Consulting
    • Pick My Brain
  • Membership

March 13, 2021

Why it’s important to like who you serve

To be a great consultant, you need to develop your Methodology.

To develop your Methodology, you need to specialize.

To specialize, you need to actually like the people you serve.

Why? Because it takes a long time to build a Methodology that makes you sufficiently unique and sought-after.

It also takes a long time to build your audience and reputation. There are no shortcuts there, either.

If you don’t genuinely like who you serve, you won’t be around long enough to turn your Methodology into something meaningful.

Something you can sell at scale. Something you work hard at to improve day in and day out. Something you can make your life’s work.

If you’re starting on the journey of specialization and you want to building a meaningful business over the longterm, remember it’s important to like who you serve as much as it is do like what you do.

You gotta have both or it won’t work.

P.S. Like this post? Subscribe to receive my best ideas on how to build and run a marketing practice you love. ❤️

Note: I send emails nearly every day. I'll never send you spam. Unsubscribe at any time.

PREVIOUS ARTICLETwo things that make you more likely to be hired
NEXT ARTICLEThe daily portfolio

More:  Consulting · Podcast · Twitter · Contact

Member Login

Copyright © 2023 · Kevin C. Whelan · All prices in USD.