To be a great consultant, you need to develop your Methodology.
To develop your Methodology, you need to specialize.
To specialize, you need to actually like the people you serve.
Why? Because it takes a long time to build a Methodology that makes you sufficiently unique and sought-after.
It also takes a long time to build your audience and reputation. There are no shortcuts there, either.
If you don’t genuinely like who you serve, you won’t be around long enough to turn your Methodology into something meaningful.
Something you can sell at scale. Something you work hard at to improve day in and day out. Something you can make your life’s work.
If you’re starting on the journey of specialization and you want to building a meaningful business over the longterm, remember it’s important to like who you serve as much as it is do like what you do.
You gotta have both or it won’t work.