As a consultant, I see help my clients hire people all the time. Agencies, freelancers, consultants, employees, you name it.
The ones who end up getting hired usually have two things in common: experience and likeability.
We have to remember one thing: people buy on emotion.
We pick specialists because they provide the best likelihood of a good outcome. That makes us feel more confident and assured in our decision.
We pick people we like because they make us feel like we can work well with them in collaboration. There’s a gut instinct to it.
If you can optimize how you make people feel, both in how you position your business and how you do business, you’ll be more likely to win deals and keep clients happy over a long period of time.
Yes, you need to deliver great results. Yes, you need to be dependable and have integrity.
But you also need to create and maintain a positive feeling with your clients to be successful.
Like it or not, it’s the truth.