There’s a tendency to think marketing isn’t working if it doesn’t get an immediate result.
Maybe you see that tendency in yourself, or maybe you notice some clients with it. Months go by and it feels like it’s crickets.
The reality is, even if you have the right positioning, messaging, offerings, and manage to get in front of your ideal audience, you still may not sell any of your consulting services for several months.
After all, hiring a consultant is not something people take lightly. It’s a risky bet for most companies, both in terms of time and money.
And that can be discouraging. Especially when you’re starting our or building in a new niche.
It feels like you have to constantly change tactics or try something new, when more often than not, you just need to grind it out a little longer.
To keep showing up. Iterating. Talking to people. Researching.
When you’re new to consulting, your goal is to learn as much as you can and add as much value as possible to the people around you.
You need to prove you can help people—even if it’s for free at first. That’s why I write daily and host a community full of free additional content.
It’s hard, but that’s the price of admission. It takes a long time to build people’s trust.
Referrals help a lot, but don’t expect them right away, either.
Sell what you need to to stay in business, then give yourself a long enough runway to make your ideal consulting busines work.
Desperate consultants don’t win business. You have to prove yourself first.
If it were easy, people wouldn’t need you.