If you want people to read your writing, it helps to be enthusiastic about your topic. That’s where the magic is.
So, instead of picking from a list of topic ideas, I thought I’d share a few ideas with you that I’m enthusiastic about right now.
I hope to transfer some of that enthusiasm to you.
The first idea is to work in public.
I did not invent the idea of working in public, of course. It’s fairly “common” wisdom.
But if you’re like me, it never really sunk in. Or, like me, you didn’t really pay too much attention to the idea.
My marketing has typically been designed to convey authority. I’m paid to be an expert, after all.
But lately, I’ve been trying to turn that around as I create a side project called The Mentorship.
It’s a group hosted on Patreon to help independent marketing professionals sharpen their skills, level up their work, and create a more enjoyable business.
Anyway, the beauty of working on this project is two-fold:
- I get to help people who are on a similar path
- I get to explore and share my work as they are developed
Which brings me to my next idea: be a guide.
The benefit of the second part is I get to shift roles from being an authority to being a guide.
Frankly, I have nothing to prove to anyone. The proof is in the pudding in my own work. I certainly do well enough as a marketing advisor and educator.
And because of that, I feel like I have nothing to prove. I actually feel confident enough to let down the facade of authority and truly be a leader and a guide.
It’s much more fun this way. And we can all do this, even if we aren’t quite so confident yet.
To keep this short, I have three main ideas for you today:
- Write about topics you’re enthusiastic about. It shows.
- It’s okay to not have all the answers. Be a guide, not a wizard.
- Show your work. In public. Your thought process. Even just a little bit.
Nobody expects you to have all the answers. They just want someone they can trust.
And there’s no better way to show people you’re trustworthy than by showing your work in progress and transferring enthusiasm for what you do.
Even if your target market isn’t people “like you”.
So I hope this encourages you to let down the expert facade just a little bit and pick up the torch as a leader and a guide.
Show your work in progress. Think out loud. Give people a preview of the work behind the scenes.
At first, it’s scary, but then it just feels right.