Kevin C. Whelan

Marketing Strategy Advisor and Mentor

Articles

December 31, 2020Dec 2020
How to make any marketing piece more effective
December 30, 2020Dec 2020
The tendency to overcomplicate
December 29, 2020Dec 2020
Should you position yourself as a fractional CMO?
December 28, 2020Dec 2020
Reflecting and planning for the new year
December 27, 2020Dec 2020
The value of marketing expertise
December 26, 2020Dec 2020
Should you pick a niche you’re passionate about?
December 25, 2020Dec 2020
The trick to daily blogging
December 24, 2020Dec 2020
Death to bullsh*t
December 23, 2020Dec 2020
The 8 key documents I use in my marketing consulting practice
December 22, 2020Dec 2020
What is your lemon factor?
December 21, 2020Dec 2020
The unsung tool in my consulting tech stack
December 20, 2020Dec 2020
Should you aim for quality or consistency with your content marketing?
December 19, 2020Dec 2020
Taking a breather
December 18, 2020Dec 2020
The two most important metrics in marketing
December 17, 2020Dec 2020
Looking for early signs of life
December 16, 2020Dec 2020
How to sell more of anything when it launches
December 15, 2020Dec 2020
You can’t move forward while standing still
December 14, 2020Dec 2020
Interview with John Meese on creating what your customers need
December 13, 2020Dec 2020
What do you do when you don’t feel like showing up?
December 12, 2020Dec 2020
Putting in the reps
December 11, 2020Dec 2020
What makes a good consulting methodology?
December 10, 2020Dec 2020
The compounding power of turning your work into a methodology
December 9, 2020Dec 2020
Why should they choose you?
December 8, 2020Dec 2020
The hard thing about marketing consulting
December 7, 2020Dec 2020
How important is it to like what you do and who you do it for?
December 6, 2020Dec 2020
Be generous with what you know
December 5, 2020Dec 2020
When you should turn down clients
December 4, 2020Dec 2020
What’s your backstory?
December 3, 2020Dec 2020
How to measure the actual effectiveness of your marketing
December 2, 2020Dec 2020
Own the whole problem
December 1, 2020Dec 2020
All great consultants have a methodology
November 30, 2020Nov 2020
Good positioning hurts
November 29, 2020Nov 2020
Your client isn’t always right
November 28, 2020Nov 2020
Why we need more marketing advisors
November 27, 2020Nov 2020
My first Black Friday offer
November 26, 2020Nov 2020
Love me or hate me
November 25, 2020Nov 2020
What people are really buying
November 24, 2020Nov 2020
A secret to coming up with good content ideas when you’re stuck
November 23, 2020Nov 2020
How to attract more clients
November 22, 2020Nov 2020
Being too busy is not only risky, it’s unethical
November 21, 2020Nov 2020
My audio recording setup in late 2020
November 20, 2020Nov 2020
How to reach busy people with educational content
November 19, 2020Nov 2020
How marketing really works
November 18, 2020Nov 2020
You can be specialized and a generalist at the same time
November 17, 2020Nov 2020
The systematic approach
November 16, 2020Nov 2020
The incentives behind your advice matters
November 15, 2020Nov 2020
Growing and de-risking are two sides of the same coin
November 14, 2020Nov 2020
Dirty taps run clean eventually
November 13, 2020Nov 2020
When you launch something new
November 12, 2020Nov 2020
Your thing isn’t for everyone
November 11, 2020Nov 2020
Lest We Forget
November 10, 2020Nov 2020
This is how long your blog post should be
November 9, 2020Nov 2020
Slow is fast and fast is slow
November 8, 2020Nov 2020
To be a thought leader, you must be prepared to be wrong sometimes
November 6, 2020Nov 2020
Why you should publish your consulting prices on your website
October 5, 2020Oct 2020
How to get started as a marketing freelancer or consultant
October 4, 2020Oct 2020
Do you need a website if you’re new to consulting?
October 3, 2020Oct 2020
The weekly newspaper
October 2, 2020Oct 2020
How to become an expert
October 1, 2020Oct 2020
An advisor’s only real asset is trust
September 5, 2020Sep 2020
Going your fastest
August 26, 2020Aug 2020
The value in taking a stance
August 10, 2020Aug 2020
How to create content that gets consumed today
July 31, 2020Jul 2020
The better way to sell advice
July 24, 2020Jul 2020
Three ideas to be enthusiastic about
July 17, 2020Jul 2020
Choosing between independence, experience, and speed for my new mentorship group
July 10, 2020Jul 2020
How to build familiarity with your audience
July 9, 2020Jul 2020
How to write like the great entrepreneurs
July 7, 2020Jul 2020
Paper, twigs, branches, then logs
July 3, 2020Jul 2020
How to find the balance between *working* and producing content for yourself
July 2, 2020Jul 2020
Don’t ignore your dreams
June 30, 2020Jun 2020
The Success Path of the Independent Professional—from Employee to Equity
June 19, 2020Jun 2020
The four ingredients of an indepedent platform
June 12, 2020Jun 2020
Why personal blogs ≠ branded websites
May 29, 2020May 2020
Breaking the bubble
May 25, 2020May 2020
How to start building a community around your newsletter
May 19, 2020May 2020
A look at Basecamp’s Before & After page
December 30, 2019Dec 2019
Negative reviews and positive word of mouth
December 6, 2019Dec 2019
The power of a memorable name
December 5, 2019Dec 2019
The tale of two realtors
December 4, 2019Dec 2019
To write daily, tighten the range of focus
December 3, 2019Dec 2019
The cons of writing and publishing daily
November 29, 2019Nov 2019
The pros of writing and publishing daily
November 28, 2019Nov 2019
The power of singular thinking
November 27, 2019Nov 2019
How to get your marketing messages heard
November 26, 2019Nov 2019
Why good design matters in marketing
November 25, 2019Nov 2019
Lessons from a sushi master on consistency
November 22, 2019Nov 2019
You just proved these signs work
November 21, 2019Nov 2019
The genius behind Wendy’s charity campaign
November 20, 2019Nov 2019
280 words daily for a month
October 31, 2019Oct 2019
Why you should work on your marketing daily
October 21, 2019Oct 2019
Two specializations, two brands, one door
August 25, 2019Aug 2019
Nobody wants to read your sh*t
July 4, 2018Jul 2018
Should You Buy Social Media Followers?
June 2, 2018Jun 2018
Roundup #1 : Focused marketing for general businesses, creating a brand name, what good marketing feels like, and doing the bare minimum
June 2, 2018Jun 2018
Aim for the Bare Minimum
May 30, 2018May 2018
This Is What Good Marketing Feels Like
March 8, 2018Mar 2018
Fear = Progress
August 31, 2017Aug 2017
There Are No Shortcuts in Business
August 28, 2017Aug 2017
What Makes You Noticeably Different from Your Competition?