Most of my work has come to me as a result of content marketing—over a million dollars’ worth over the past 5 years.
The problem with content marketing when you’re a solo consultant is it can be difficult to find time (energy) to create content on a consistent basis.
And yet, it’s the consistency that matters more than one-off great content. At least in terms of attracting opportunities to you.
If you’re not creating content, my best advice to you is to just start. Create something and make it better later.
Starting is the surest way to force yourself to build the habit and improve the work you put out.
It won’t be great at first, but that’s fine. It just needs to become a habit so you can become consistent.
Once you have mastered consistency, then try to make your content excellent.
There are countless examples of people who put out imperfect content that adds value and thus serves its purpose. Their content may not win awards, but it’s consistent and valuable, which is what counts most.
The alternative is to try to make everything you produce perfect from the get-go. The best it could possibly be.
But more often than not, it leads to either procrastination or sporadic content—which isn’t a great strategy.
To be clear, there is nothing wrong with wanting to create only the best possible content. Go for it if you think you can do it consistently from a standstill.
But for most people, getting started is the path to publishing great content. They just need to put in the reps first before they can get there.
If you want business results, get consistent and then increase the quality.