Toddlers are funny. You pretty much can’t make them eat food they don’t like or at times when they’re not hungry.
You can dance, since, cajole, and plead, but they ultimately do what they want.
Their minds are too young and stubborn to reason with. At least mine is.
Marketing is no different.
Instead of trying to convince someone to buy what you sell, the better way is to serve a hungry audience what it already wants. To tie your products and services to existing demand in whatever way possible.
They key is picking your ideal target market before you try to sell something. When you already know who you’re trying to serve, you can easily find out what they like and create something ideally suited for them.
The process should look something like this:
- Know who you want to serve
- Find out what they want
- Offer things they want
- Build trust and awareness for your offer
- Be around when they’re ready to buy
Marketing isn’t about convincing people to buy your thing. It’s about knowing what they want, when they want it, and then delivering on it better than anyone else can.