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Kevin C. Whelan

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November 25, 2020

What people are really buying

If you’re in marketing, people aren’t really buying:

  • A better strategy
  • New branding
  • Stronger website copy
  • Fresh web design
  • Good code
  • More content
  • Slicker videos
  • Higher rankings
  • Cheaper tools
  • Faster systems
  • More emails

…they’re looking for:

  • More money
  • Less risk
  • Increased confidence
  • Better relationships
  • Reduced stress
  • … and who knows what else

So why is your website copy all about what you sell and not about how it gets them what they actually want?

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