No matter what piece of marketing you’re creating, you always want to keep two things front and centre in your mind:
- Who exactly am I making this for?
- What exactly do I want them to do?
It could be your home page, a blog post, an ad, newsletter, or anything else.
Knowing the answers to these two questions instantly improve the effectiveness of whatever you do. Clarity on these answers is key.
No vague generalities or you’ll get weak results. Be specific.
And by the way, happy New Year! May we put 2020 swiftly behind us.