Ever since you started your business, you’ve been overseeing your marketing.
It started when you had your logo designed, followed by some business cards, maybe a brochure or two.
It later became a website. The company started creating thought leadership in the form of a blog. You may have even started a newsletter.
Before long, layers of complexity get added in. Your website now has an e-commerce functionality, you hire some SEO professionals to help your website rank higher, you start to advertise online.
The further you go, the more unsure you get.
“Am I investing my money wisely? Is this working? I don’t understand these reports, can someone explain them to me?”
Costs begin to add up. You’re now spending a healthy sum on your marketing, most of which you don’t really understand.
The paradox here? You’re still managing it.
You’re hoping your suppliers are doing a good job, that the advice you get is sound, that their work is of professional quality.
But really, you have no idea. You understand the broad strokes. But as the expenses begin to mount, you start to feel a bit lost.
The worst part? You don’t have an advocate.
Well, you do. Your suppliers are all advocating for your success.
But they’re also advocating for their own. They want you to keep paying them to do the services you hired them to do. The conflict of incentives is present, while well-intentioned.
Your true advocates (staff, friends, business contacts, family) don’t know any better than you about whether what you’re paying for is working or not. Or whether you’re spending your money prudently.
To add insult to injury, you are already way too time-strapped to do this oversight yourself. Another delegated job becomes your own, if you’re not careful.
This is the Unexpected Part-Time Job of the Business Owner. If you’re not careful, you’ll spend a lot of your time and money navigating this digital landscape with less-than-ideal effectiveness.
Nobody ever expects this new job. It becomes the lynchpin role in the growth of your organization, but it’s managed by the wrong person: you.
The solution is, of course, my digital strategy consulting services.
If not me, then someone qualified needs to be your non-partial advocate. The conflict of incentives is too real to leave it in the hands of your marketing agency or worse, your own.
Your marketing suppliers will all benefit from having someone qualified to explain their work product to. Someone who understands and appreciates the nuances of their work. Less justification, quicker decisions, more effective outcomes.
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