I was looking for a camera lens the other day for my Zoom calls and webinars. Something to up my video game a bit.
After all, I get paid to talk on Zoom all day—I might as well make it the highest possible quality!
So, I took my search to YouTube to investigate the best lens for this situation.
The videos were endless. But the ones I was constantly drawn to were oddly specific about the use case (Zoom calls), the hook/core topic (i.e comparison), and the technology they were highlighting.
None of these are affiliate links, btw. 😉
The ones that drew me in had titles like, “The best Zoom setup for your home office”, “My HIGH QUALITY Live Stream Setup!!”, “Sigma 30mm 1.4 lens review”, etc.
The videos were circling around my specific area of interest. But nothing was as exact as I was looking for.
Now, I have a different camera but it’s the same brand and not too dissimilar.
I also have an Elgato Camlink 4k (lets you plug in your DSLR camera to your computer) and I have been thinking about purchasing the 30mm Sigma lens for some time.
The point is, the title was almost written for my exact question. It was oddly specific around what I was looking for.
And that’s how you want to position your services. Especially if you’re able to serve a global audience.
The world is full of options that look the same.
At the same time, the Internet has brought all of those options to the forefront, making it harder and harder to stand out.
The good news is, you get to be oddly specific, too.
The best things for sale are the ones that fit like a glove. If we can’t find it, we will settle for less-than-ideal.
But we always want the thing that feels like it was made precisely for us.
Marketing consultants are everywhere. Be oddly specific what what you do and/or who you do it for. Everything gets easier when you do.
The hardest part is taking the leap and trying it out.