When you launch something new, you never know whether it will succeed or not. By definition, you’re taking a leap of faith.
You’ll always feel excited when you begin. But by the time you launch, you might also feel resistance, imposter syndrome, or even downright fear of embarrassment.
And that’s okay. That’s how you know you’re creating something.
You don’t have to have all the answers when you begin. In fact, you never will.
But you do need to trust that you’ll make good decisions along the way. Business is an iterative process, after all.
If you go into your new venture knowing you’ll relentlessly follow the needs and wants of your best customers, it’s really only a matter of time before you succeed.
There are exceptions, but it’s really not much more complex than that.
Today I launched Mindshare, a rebranding of the Mentorship program I started a few months back.
It’s a community for marketing consultants seeking to sell their expertise instead of their hands.
It also includes resources and a private podcast feed with thought-provoking strategies and long form interviews to help you grow your marketing business around your expertise, not just your labor.
If you want the backstory, I talk about my story and how it led to this launch here in this Twitter thread:
A story and announcement for you today.
— Kevin C. Whelan 🦕 (@kevincwhelan) November 13, 2020
And if you want to package and sell your marketing expertise instead of your effort, check out the Mindshare Community and become a member.