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Kevin C. Whelan

Marketing Strategy Advisor and Mentor

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November 12, 2020

Your thing isn’t for everyone

Whatever you’re selling… know that it’s not for everyone.

It’s not for most people, either. And if you get disappointed when someone doesn’t buy or like it, you’re looking at it the wrong way.

Instead, create something for someone specific. A single, ideal person, not an “avatar”.

If it turns out someone else enjoys it more, consider making them your ideal customer instead.

It’s a lot easier to over-deliver for an already satisfied customer than it is to figure out what someone who isn’t satisfied will want.

Make what you sell as good as it can possibly be then continually improve it for those who actually value (and pay) for it.

This is the definition of customer-centric.

Filed Under: All Audiences, Marketing Consultants

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