I recently purchased an Anker product on Amazon and it came with a small, two-sided card.
On one side, it asked if I’m happy with the purchase. When I open it from that side, it suggests ways for me to tell people. I may not have thought of leaving a review or telling people about it on social media, so the suggestion triggered a thought about doing that. It costs nothing to ask and is pure upside.
On the other side of the card, it asks me if I’m not happy with the purchase. When I open it from that side, it tells me where I can get my situation resolved quickly (airing my grievances, as I say in the video below). It’s always better to get critical feedback and resolve customer complaints directly. A few bad reviews can make a massive difference to your reputation (and product sales).
When people don’t have an outlet or means of rectifying inevitable issues, they leave negative reviews and announce their dissatisfaction anywhere they can. If this card helps to avoid even one negative review or solve a poor customer experience, it will pay for itself infinitely.
Include this card (or one like it) with every product you ship your customers.
Watch the video below for the full story.
