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Kevin C. Whelan

Marketing Strategy Advisor and Mentor

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November 20, 2020

How to reach busy people with educational content

We’re all inundated with information.

Blogs, podcasts, social media, books, courses, you name it.

So, if you want to reach busy people with educational content, cutting through the noise will be your biggest challenge.

The things I’m most drawn to these are:

  1. Audio content
  2. Short articles/emails
  3. Twitter

The common thread is the ease in which these ideas are consumed.

Give me too much to read at once, I won’t do it (unless it’s an actual book or course).

Write me a newsletter with too many ideas, I’ll start to ignore it because it feels overwhelming.

But give me a single piece of short-form wisdom at a time or put it into audio format? I am very interested.

Why? Because I apply my brain continuously all day and it can only handle so much input.

When I consume content, I want it to be as easy to consume as possible—unless it’s a deep-dive course or book. In that case, I will invest my energy.

And if this is how I feel, there are many more busy professionals like me out there.

So, if you’re trying to reach busy people with educational content, my advice to you is this:

Create content you would want to consume and do it as efficiently as you can.

There is a time and place for deep-dive content.

But if you’re focused on reaching busy professionals, it might not be the right way to have your message consumed.

Filed Under: All Audiences, Marketing Consultants

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