• Skip to primary navigation
  • Skip to main content

Kevin C. Whelan

Marketing Strategy Advisor and Mentor

  • About
  • Blog
  • Consulting
  • Mentorship
  • Contact

January 21, 2021

The thing about numbers

Most of business and marketing can be reduced down to numbers.

It might be number of blog posts you published, number of leads you got, total revenue, cost per acquisition, or a whole range of other metrics.

You can then use statistics and analysis to make assumptions or give you an indication of directional success.

Running a business requires a combination of numbers and some degree of subjectivity and gut instinct.

But if you really want to improve your situation, the best way is to break things down into numbers.

Could be dollars, hours, inputs, profit, or even subjective things like quality score.

Our gut instinct is important, but it’s even better when you have numbers.

And without numbers, you’ll always be surprised. Usually, not in a good way.

Track, measure, and improve those numbers.

Filed Under: All Audiences, Marketing Consultants

PREVIOUS ARTICLEThe thing about limiting beliefs
NEXT ARTICLEThe disproportionate upsides and downsides

Marketing strategist?

Copyright © 2021 ยท Kevin C. Whelan

 

See a bug or typo? Let me know!
All prices in USD.