You won’t sell advisory services right out of the gate.
Chances are, you’ll be neck deep in the trenches for a long time before people want to start buying just your brain.
But if you are interested in selling advisory services, a good way to start is to simply offer it in addition to everything else you do.
You may not sell any, but at least you give people an option to DIY with the help of your experience.
And once you start selling your expertise as a standalone entity, separate from your hands, that’s when things change forever.
At that point, you’ll want to keep doing it. You’ll then want to formalize your expertise into a methodology to create structure and produce results consistently.
Do that for a while, and you’ll want to start packaging your knowledge and selling it at scale. That’s the magic of selling your expertise—it does scale when you create a process that works.
It happens slowly at first. You’ll be in the trenches a long time before people want to buy just your ideas.
But when it does happen, it gives your business an opportunity to take off (without turning into an agency).
At least, that’s how I’ve seen it work for me and others in the Mindshare community.
If you’re interested in this idea, I’ve written on it in more detail here.