• Skip to primary navigation
  • Skip to main content

Marketing Advisor, Mentor, & Educator

Kevin C. Whelan

Subscribe
  • About
  • Blog
  • Products
    • Advisor Operating System
    • Selling Custom Engagements
    • Productize Your Consulting
  • Services
    • Mentoring
    • Consulting
    • Pick My Brain
  • Membership

April 29, 2021

The systems of a marketing consultant

I used to be a waiter at a decently high-quality restaurant.

But here’s the thing: I was not good at it.

I was constantly running around confused about what I should be doing next. As soon as things got busy, I spent the rest of the night reacting.

It wasn’t good.

By the time I greeted customers, they had often been waiting a few minutes and were ready to order their mains in case they never saw me again.

I got the job because I had built up several years of bartending experience and was familiar with how things worked generally.

I was a good bartender. I was not a good server.

The difference between those two seemingly similar roles is one thing: systems.

I didn’t have a system for being a waiter. I had a solid one for being a bartender, though. While they look like similar jobs, they’re not.

It’s no different with consulting. If you have a methodology or system for delivering client work, things go smoothly. Clients are happy. They stay a long time. You get results.

If you don’t have a good system, all of these areas suffer. 

There are two ways to develop a system with your consulting. The first way is to learn the hard way. You go through it, figure things out as you go, and piss a few people off along the way.

The other way is to learn from someone who already has a system.

I don’t pretend to be the world’s best marketer (I know a few things), but if you need help developing your marketing consulting system that makes clients happy, gets results, and produces a great profit for you at the end of the year, check out Mindshare.

P.S. Like this post? Subscribe to receive my best ideas on how to build and run a marketing practice you love. ❤️

Note: I send emails nearly every day. I'll never send you spam. Unsubscribe at any time.

PREVIOUS ARTICLEWhat problem are you really solving?
NEXT ARTICLEMore isn’t always more

More:  Consulting · Podcast · Twitter · Contact

Member Login

Copyright © 2023 · Kevin C. Whelan · All prices in USD.