Did you catch it? Do you really know?
Before you get down to scope, timelines, and budgets, do you really know what problem you’re solving?
Are you really designing a logo? Or are you creating a professional image that instills trust and lets your client charge a premium for their services?
Are you really giving advice? Or are you saving months and years of someone’s life learning things the hard way?
Are you really helping drive more leads? Or are you building a lead generation asset that will spin off opportunities for years to come?
Whenever you’re selling, it’s probably not what you think it is at first blush. Dig deeper into the reason behind your clients’ requests. Find out why things matter.
If you want to value your work appropriately and deliver on the real reason people hire you, think past the first layer.
Ask questions. Analyze why the work you do matters.
You’ll make a bigger impact with your work and earn better living in the process.