If you’re a marketing consultant, content marketing is your best friend.
It’s the best way to get in front of people, demonstrate your expertise, give value, build rapport, and ultimately lead people to want to do business with you.
One of my favourite ways to come up with content topics is to keep a list of things my clients ask or things I teach throughout my day.
These questions tell you that there’s a hungry demand for those answers, which is perfect for using as topics in your educational content so I don’t have to make up topics along the way.
And to be clear: don’t listen to just anybody’s questions. Not all questions or challenges make good content.
Specifically, listen to your clients‘ questions and challenges. The people who pay you.
The best way to duplicate your clients is to speak their language and help solve their specific needs via educational content.
Give people what they want and they’ll always return for more.
Your clients have all the answers to your marketing questions. Listen to them.