How do you know if your product or service is any good?
- When you promote it, people show interest
- When people buy it, they tell you they like it
- People refer you to others (usually)
If you’re not seeing any of these things, it doesn’t necessarily mean your product or service isn’t on the right track.
But it is a signal that something may need to improve or change.
And the only way to know what to improve is to talk to the people who buy your product or service (if any).
If nobody is buying, talk to people you want to buy and think should buy what you offer.
Usually, it’s a mismatch between where they want to go and what you’re offering to help them with. It could also be a messaging or positioning problem.
But you won’t know unless you talk to people. Especially the people you aim to serve and the people who actually pay you.
A little switch, nuance, and adjustment can go a long way. But only if you actually talk to your current and ideal clients.
There’s no way around it.