Working with business coaches in the past has coincided with some of the most transformational periods of my business.
I can point to the places where my business dramatically improved and it almost always intersected with some level of coaching.
Often, I hired them because I was making big changes and wanted to de-risk the process. And maybe I would have succeeded anyway.
Either way, the results are inarguable.
With that said, it’s easy to feel a little paralyzed when you hire a coach and work with them long enough.
It’s easy to feel like you’re not “allowed” to make any significant changes to your business without them telling you to do it.
But that’s not true, of course. It’s your business. You have to keep innovating.
The best way to work with a coach is to treat them like an advisory committee.
You’re still in charge. You still run your business and listen to your instincts.
And yes, you still act on their advice—even if it makes you a little uncomfortable (it should).
But along the way, keep making adjustments that feel right to you.
Give your coach a heads up about what you’re thinking. Do a gut check. Run it through their filter.
Listen to what they have to say. That’s why you hire them, after all.
But keep taking action based on your own gut instincts, too.
Nobody is responsible for your success except you. Your gut, combined with an experienced coach, can be a formidable combination.
Keep taking action.