We’re all tempted to chase revenue.
No matter how much you have, you will usually accept more opportunities that come your way if they present themselves.
At least for a while.
The problem with chasing revenue is that it has opportunity costs. Most importantly, it often limits your ability to build the business you really want.
Maybe you accept clients that require a lot of your time to deliver a result. Or you have to reinvent your entire process to get a result.
Or, maybe you offer a service that isn’t even profitable! But it’s revenue, right?
We all do this for a while. And it’s good to take on whatever work you need to survive.
But once your essentials are covered, maybe it’s time to stay a little hungry to allow you to build a business that you and your ideal clients love.
Where’s the line for you?