Last week, I talked about making offers.
My advice was to create value slowly by codifying and documenting your intellectual property, but change how you capture that value often.
And I’ve been taking my own advice. Here’s what’s new and different to show you behind the scenes.
1. My 1:1 mentorship now has one option, not two.
I’ve made it a no-brainer option for people seeking to transition into or succeed at selling advisory work.
For $997/month, mentorship clients get one deep-dive call with me each month and unlimited access to me for short calls and asynchronous Slack conversations, among other resources.
Clean, simple, and super reasonable.
2. The group coaching membership now has one option, not two.
I briefly introduced a second option for the Mindtrust membership but it didn’t feel right to have two.
The value distinctions became too blurry.
So, I decided to keep things super simple and go all-in on over-delivering for members at $97/month.
I’m excited about what’s coming here.
Hint: it’s a good time to become a member if you’re not already.
3. I stopped promoting the free Mindshare community for now.
I’m not sure if keep running the free community. Maybe it’s the platform, maybe it’s my energy levels, or maybe it’s my ability to add value in this context. I’m not sure.
Members have historically gotten a lot of value from the coffee meetups, connections, content, and peer advice. But is it becoming “yet another place to log into”? I’m not sure.
I might change it up soon and possibly move it to a premium (paid plan) Slack community. Possibly.
That said, I’ll keep it running for now and invite people who want to join. You’re welcome to invite folks, too.
More on that soon.
4. I’ve also added some new things.
I’ve officially released AdvisorOS (formerly MindshareOS). And it’s been selling! It’s fun to see digital products take on a life of their own.
My mind now is thinking about how to help make sure those methods and templates help the people who bought it run a more effective advisory practice.
Things are only valuable when they make people better at what they do…
Members and current clients get free access to workshops and webinars and special pricing on 1:1 strategy sessions if they need it.
I’m beginning to line up guests to interview for Mindshare Radio. Less monologue (still some of that) and more interviews coming your way.
And that’s it!
It’s a constant evolution around here. IMO, that’s how you find the right model for your business.
My guiding principle is simple: to help people achieve meaningful improvements to their consulting practice through leveraged offerings and advisory work.
I plan to keep adding, trimming, consolidating, and unbundling my work to make them valuable to different people at different stages.
Kill your darlings, as they say. Double down on what works and do what your gut tells you.
What are you doing in your business to expand, cut, consolidate, or deconstruct your offerings?
Let me know if this inspired any thoughts or if you have any feedback for me. 😬