Welcome to Mindtrust
Group coaching for independent marketers.
Get outside perspective, guidance, and support to help you create leverage, earn more, and design a business you love.
… thank you for your guidance and continued emphasis on positioning as a strategic advisor and all that goes into that. I had a sales call this morning and it was the most confident I’ve been on one of these calls in explaining what value I offer. —Kristen W.
Is this for you?
This group is about the business side of running a successful marketing practice.
It’s ideal for marketing freelancers, consultants, and solo agency owners. If you’re looking to design a profitable business model, attract amazing clients, and diversify your income doing work you actually enjoy, this group is for you.
Members range from different creative and technical backgrounds, including strategists, designers, writers, developers, SEOs, fractional CMOs, and even in-house marketers pursuing self-employment.
It’s not about marketing tactics. It’s about working on your business and creating leverage around your expertise—with support from your peers.
What you get
As a member, you’ll get the resources and social support you need to successfully transform your independent practice, including:
⭐ Mastermind Calls
Twice each month, we’ll meet over Zoom to chat about one or more specific topics related to your marketing, business models, and methodology. Ask questions, exchange ideas, and get help from me and others in the group.
⭐ Private Slack Group
Group Coaching Members get access to a private Slack community known as the “Mindtrust”. A place where other serious marketing professionals exchange ideas and connect more deeply.
⭐ The Operating System
Get access to the AdvisorOS for your consulting business. Includes the tools, templates, systems, and processes I use daily in my advisory practice.
⭐ Training & Bonus Resources
Periodically, I’ll teach a new strategy, tactic, or tool to implement in your business to help create leverage, win back your time, and create greater profitability. Occasionally, guest experts will present at no added cost to you.
Why should you join?
While results may vary, the most common outcomes people achieve include the following:
👉 Increase your take-home income with a more profitable business model and pricing that captures the value you’re delivering.
👉 Design a streamlined client experience—from onboarding to delivery, and offboarding—that gives you and your clients confidence.
👉 Become a sought-after expert by defining your positioning in a way that attracts qualified opportunities and builds your ideal audience.
👉 Codify your methodology and turn it into reusable assets for your client engagements, marketing content, and knowledge products for a long time.
👉 Productize your services to create greater profit, efficiency, and more predictable results—without working longer hours.
👉 Turn your knowledge into digital products such as memberships, training, courses, templates, & more.
The Four Pillars
Below are the four core pillars we’ll focus on to help you build and run a successful independent marketing practice.
Define who you help, clarify your positioning, learn to do customer research, build an audience, and find ways to attract and convert new clients.
Design your business model with profit, impact, and quality of life in mind. Create a product or service ladder, productize your offerings, and price your work in alignment with the value you create.
Organize your ideas, codify your process, deliver your expertise with less labour, and do more strategic marketing for your clients.
There are certain beliefs, values, ethics, and ways of interpreting your work that will set you up for success. It might sound fluffy, but it’s so important.
Frequently Asked Questions
Do I need to be in marketing to join this group?
Yes. In order to create the best possible experience for you and everyone in the group, we require all members to be in the marketing industry.
What templates are included currently?
The list of what you get with the AdvisorOS currently includes:
- Advisory Retainer Proposal Template (Google Docs)
- 114-Question Client Discovery Questionnaire (Google Docs)
- Onboarding Process + Kick-Off Email (Google Docs)
- Client Organization Workflow + Templates (Google Drive/Docs)
- Client KPI Dashboard (Google Sheets)
- Consulting Revenue Tracker (Google Sheets)
- Marketing Playbook Template with 120+ action items (Trello Board)
- Client Operating System Template (Trello Board)
- Swipe File Sample Template (Airtable)
- Research Template (Airtable)
- More templates and content not included in this list
Can I download all the resources and leave after a month?
Sure, that’s totally up to you. The ongoing group membership is designed help you implement new ideas and improve your business. You’re free to upgrade to 1:1 mentorship or cancel whenever you wish.
Can I use your templates and processes in my own business?
Yes! You can use the templates and teachings for your regular marketing consulting clients right out of the box, though I recommend editing it to make it your own. Reselling it or teaching it as your own to other marketers is not allowed, however.
No risk, 100% money-back guarantee
If you’re not getting clear value, I don’t want your money. Notify me within the first 30 days and I’ll refund your entire membership fee in full.
I started working with Kevin because I was looking for a mentor to help me scale from a freelancer to an agency. I had been following Kevin’s work for a while, and liked the way he thought about marketing, advisors and working as a freelancer.
I joined his mentorship group and I quickly learnt a lot! Kevin always took the time to understand my problem in-depth, help me think through a solution and guide me as I was implementing it. He was always available in case I had a question I had in the moment, as well.
As a result, I managed to grow from being a freelancer with 1 agency client, to becoming an agency with 3 clients and contractors working for me in the space of 3 months. He helped me with positioning, managing clients and had a lot of ideas to help with marketing. I always felt I had someone to come to if I had issues, and that was invaluable for me.
I highly recommend Kevin’s services to anyone who wants very personalised support. Kevin always encouraged me to think first rather than proposing a solution, and our calls were always enjoyable. With Kevin, you’ll have a mentor, but also a friend who is really rooting for you and helping you succeed.
Araminta R., Content Marketer