If you own houseplants, you know they often thrive better when you prune the dead leaves and branches.
That’s because the plant can use all of the available resources to invest in the areas that are growing well.
It’s no different in your business.
Got people on your email list who don’t open your emails?
Prune them. They’ll hurt your deliverability.
Got clients who don’t value your expertise?
Prune them. They never will.
Got services that are no longer profitable?
Prune them. They’re hurting your bottom line.
Doing things you no longer enjoy?
Prune them. You’ll never be great at work you don’t enjoy.
Business isn’t just about adding new and better things. It’s also about the relentless pruning of the things that no longer benefit you.
Be liberal with your pruning so you can make room for better.