When you decide you want exercise regularly, you’ll face a lot of days when you just don’t want to do it.
Excuses will come to mind. You’ll tell yourself all kinds of stories about why you should give it a skip on this particular day.
You’re tired. Sore. Busy. It’s always something.
So what do you do? You take the smallest step possible.
It might be to put on your running shoes, or do a simple stretch, or go for a walk. Usually, the act of completing one small thing or agreeing to do the tiniest version of a workout is enough to get you to do the full thing.
It’s the same with your marketing. If you let your brain talk you out of doing the things you know you should be, like writing content, you’ll never get anything done.
The brain is good at talking you out of doing things that make you feel uncomfortable. You can’t listen to that voice.
The next time you’re hesitating with your commitment to consistency, make one small act toward your goal. Write a short post (like this one). Publish something simple on social media. Aim for the smallest thing possible.
More than likely, you’ll ride that momentum into something more meaningful.
Whatever you do, keep shipping—even if it’s small stuff.