My brother-in-law is a die-hard Argentina fan in the World Cup.
And this year, Argentina had an amazing run—winning the cup earlier today over France.
Every time they got into overtime, I’d send him a text to see how he was holding up. It was fun to hear how tense he was when things got close.
And it got me thinking…
When you become known for something, people reach out about it. They send you things and make inquiries.
It’s the same with your business. When you become known in a niche for solving a particular kind of problem, opportunities and information around that particular thing begins to flow to you.
It all begins with a simple flag in the sand. You do X for Y kinds of people. You start telling people about it. People begin to associate you with that thing.
From there, the world conspires to bring relevant things to you. Slowly at first, but more and more over time.
I’ve always thought marketing was a little bit magic. But it also just makes sense when you think about it.