As marketing professionals, it’s super easy to talk yourself out of publishing your ideas.
We should be experts at content creation, right? We must produce only the most perfectly polished content for it to be worth sharing.
Thing is, your clients don’t care about perfection. They have an inner dialogue going on in their head, and frankly, it’s not about you.
The best way to get going is to get out of your own way and just produce—even when that inner critic shows up. Especially then.
It’s not your job to judge your own work. It’s not for you anyway.
Your job instead is to join the conversation already happening in the minds of your ideal clients.
You do that by listening. By writing down questions you’re asked and answering them in your content. By agreeing to show up and repeat yourself if you have to.
Your content is not about you. It’s about your clients and prospects. It’s about helping people.
Turn your thoughts outward and ignore the inner voice holding you back. It’s not helping you or the people you seek to serve.
You and I both know you won’t be in this business for long if you don’t start publishing a little more. Start today.
If you’re stuck and need help growing your freelance or consulting practice, hit reply and let’s get you on the right path.