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Kevin C. Whelan

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February 5, 2021

The ATM Strategy

Yesterday, I talked about how the main purpose of my website was to build trust, which eventually leads to selling things.

Here’s a video by Miles Beckler that does a good job breaking down the mechanics of growing a business online using the ATM Strategy: Audience, Trust, Monetization.

Put this in your earbuds if you’re looking to wrap your head around what’s required in your “funnel” (a word I really don’t like). The video is great and really simplifies what you’re doing.

Chances are, you’re missing at least one of these ingredients in your marketing activities.

If you’re a subscriber reading this via email, you can click here to watch it.

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