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Kevin C. Whelan

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October 21, 2022

Selling a small knowledge product

For the next month or so, Mindtrust members are undertaking a challenge to create a small knowledge product to sell on Black Friday.

It could be a mini-course, webinar, template, eBook—anything digital that can be sold infinitely with little to no marginal costs.

The goal is to de-risk it as much as possible by:

  1. Creating something that doesn’t take long to make
  2. Pre-selling, either by taking money before creating it or by talking about it publicly leading up to the date
  3. Using real client questions (or audience research if easier) to validate demand before creating anything

If all you did was follow one or more of these three steps, the chances of you successfully selling a knowledge product would go up substantially.

In very meta fashion, I’d love to hear which product you would be most interested in (if any).

The topic ideas:

  1. 10 ingredients of a high-converting consultant website
  2. How to design your consulting service ladder
  3. How to design a productized advisory service

Clicking one or more links will automatically register your vote.

I won’t hold you to buying anything, this is just to help me gauge interest.

Got other ideas for me? Hit reply and let me know!

Thanks in advance.

—k

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