There comes a time when we need to spend money on our business.
That might mean investing in a quality designer. Or web developer to improve your site. Or buying a course or hiring a coach when you reach a plateau. Or spending money on better tools for the job because it improves the client experience.
People judge our work based on what they see, not just our ideas.
If your website looks cheap, your clients will assume your work is, too. If your marketing is lacklustre, your clients will assume it will be for them, too—especially if you’re a marketing professional.
If sales conversations aren’t structured or you seem to lack a real process during your engagements, good clients won’t stick around to let you learn on their dime.
People are smart. They can smell it when you’re not investing in your business. Like the barber who stopped upgrading their shop 20 years ago—and who still charges those original rates as a result.
It can be tempting to pull all the profit out of our business each year. But you might generate more of it if you take the mindset of investing in your business.
After all, your clients are making an investment decision when choosing to hire you.
What investments are you making in your business?