Below is a great Tim Ferris podcast episode from 2015.
He speaks in great detail about the entire topic of audience building—from how to pick an audience to how he would build one again from scratch if he had to, plus much more.
I took a ton of notes on this episode a year ago when I first listened to it. It’s part of what inspired me to focus my efforts on helping marketing consultants level up their businesses with Mindshare.
One of the interesting things he says is that your target market is not your entire addressable market. It’s simply the tip of the spear.
And you should aim to be ubiquitous to them.
If you’re looking to build an audience, I highly recommend giving this a listen from 5:14 onward.
If you’re watching this on my website, the video below will start you there. If you’re catching this via my email list, click here to watch it.